The Saturday after Thanksgiving has been deemed Small Business Saturday since 2010. It’s a way to help out your local small business and boost the local economy. Cape Coral WINK News Reporter Brea Hollingsworth was out in Cape Coral today to see where people were shopping. The Cape Coral Farmer’s Market is just one of the places where you can catch a large number of small business owners. Those owners are used to having quite a few people out on a Saturday morning but are hoping Small Business Saturday brings even more. This Small Business Saturday is especially important since so many businesses had to shut down at the height of the pandemic. Michelle Williamson is the Owner of Buff City Soap. “A big portion of the economy is small businesses and it is important to support those small businesses on the back side to support the economy,” said Willaimson. So Michelle hopes that shoppers will support local businesses like hers today. Fort Myers Submit Copyright ©2024 Fort Myers Broadcasting. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed without prior written consent.