Lee County Visitor and Convention Bureau to get a rebrand

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Crowd at a Lee County beach. Credit: WINK News

The Lee County Visitor and Convention Bureau says the time is right for tourism to rebound this year. It predicts the reopening of international markets is going to improve things significantly, and a large enough portion of the world population has been vaccinated that travel should be popular into 2022. The plan is to rebrand.

The new name will be “Fort Myers: Islands, beaches & neighborhoods.

Gone is “The Beaches of Fort Myers and Sanibel” and instead “Fort Myers: Islands, beaches & neighborhoods.” Tamara Pigott is the executive director of the Lee County Visitor and Convention Bureau. “When you’re at the terminal in Atlanta or Charlotte, the gate says Fort Myers you know that’s where you’re going,” said Pigott.

Leaders hope this will help them bounce back from the worst single-year drop in sales tax collection in Lee County.

Southwest Florida had a record-breaking September, a month usually so dead that some restaurants shut down for its entirety, which says a lot about how the area is doing so far.

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