Owners of SWFL Edible Arrangements reflect, reassess role after Hurricane Ian

Almost 20 years ago, local business owner Jennifer Palma received an arrangement of fresh fruit at her late husband’s funeral service. The edible, floral-like arrangement stuck out to her among other flowers and offerings of condolences.

“It was something that she had never seen before,” said Matthew Palma, Jennifer’s son. “It was a unique experience. People send flowers for funerals; you can look at them. People bring any assortment of hot foods and things like that, but something that was cold and fresh and sweet was refreshing. It was an experience that touched her, and she wanted to have the opportunity to share that experience with other people.”

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