Hertz unveils new Porsche race car, sponsorship at Estero headquarters

Author: David Dorsey, Gulfshore Business
Published: Updated:

A little more than a year after taking the helm of Hertz, the rental car company headquartered in Estero, Stephen Scherr watched as two employees unveiled the model of a gold sports car.  

The CEO of Hertz, looking on with about 200 of his company’s 600 employees who work at headquarters, then took to the podium, expressing his exuberance for the company’s latest marketing efforts.  

The Hertz logo is emblazoned upon a new, Porsche 963 that will race next week in the 1,000 Miles of Sebring and again June 10-11 in the 24 Hours of Le Mans race in Le Mans, France. 

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