Collier tourism, spending up since October

Author: Aisling Swift, Gulfshore Business
Published: Updated:
(Credit: Naples, Marco Island, Everglades CVB)

The economic impact of tourism in Collier County increased 12.7% since the start of the fiscal year in October, with most visitors coming from the Midwest and Northeast.

Direct spending by visitors increased by 14.1% in May, with the total economic impact of tourism growing 13.9%, Jay Tusa, tourism director for the Naples, Marco Island, Everglades Convention & Visitors Bureau, told the county Tourism Development Council at its June 18 meeting.

Records show 6.79 million visitors spent $1.94 billion, with an economic impact of $2.69 billion this fiscal year.

“We saw an increase in the number of couples visiting in the area,” Tusa said, adding that out-of-state visitors made up half the growth overall, while international visitors, including those from Canada, Germany and the U.K., totaled 17%. “That’s a significant number for international visitation.”

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