Mattel releases new toys to honor workers on the front lines of the coronavirus battle


Kids are used to playing with superhero and G.I. Joe action figures – but these days, there are new heroes in town. On Wednesday, Mattel released new dolls to honor the workers on the front lines of the coronavirus battle. The toy company has created nurse, doctor, EMT and delivery driver figurines.

From April 29 through May 31, customers can purchase #ThankYouHeroes dolls online, Mattel said. Net proceeds will be donated to #FirstRespondersFirst. Each doll will cost $20, and $15 will go to the campaign.

#ThankYouHeroes is part of Mattel’s Fisher-Price brand and will be the first of several efforts from the company’s “Play it Forward” platform, the company said in a press release.

The 16-doll collection is “designed to immortalize and honor healthcare and everyday heroes, and to drive additional donations to support first responders,” Senior Vice President of Fisher-Price and Global Head of Infant and Preschool Chuck Scothon said in the press release.

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