Americans to spend billions on Super Bowl Sunday

Advertisers aren’t the only ones spending big bucks for Super Bowl Sunday.

According to the National Retail Federation, Americans will spend more than $14.3 billion on their big game festivities.

So where is that money going and where can consumers get the best bang for the buck?

About 80 percent of Americans plan to stock up on food and, of course, drinks.

Among items on the menu, the National Chicken Council says Americans will eat 1.25 billion chicken wings on Sunday. The average cost of wings is currently at a $1.71 per pound, up 36 cents per pound from last Super Bowl.

Thanks to guacamole, the Hass Avocado Board anticipates a big jump in avocado consumption, 240 million of them in the run-up to the Super Bowl and on game day. With increased demand, also comes an increase in price.

The Super Bowl creates a serendipity of sorts for any fan dreaming of watching the big game on a new TV.

About 9 percent of Super Bowl spending goes to buying a flat screen. At the same time, retailers are looking to get old inventory off of shelves before new models arrive in the spring. While shoppers won’t find Black Friday-type deals, it’s likely the best shot at the best prices until the holidays.

Lastly, among 184 million Americans who say they’ll tune in to watch the game, 20 million shoppers say they’ll buy game day apparel.