How new small businesses grew during the pandemic

Reporter: Taylor Wirtz Writer: Joey Pellegrino
Published: Updated:
Stormie Pruskauer mixing bath products. Credit: WINK News

Starting a business during the pandemic sounds like a risky venture, but some entrepreneurs were able to build their businesses despite COVID-19.

WINK News spoke to a makeup artist, a woman who makes bath products and a man who sells pads drummers can practice on. All these young entrepreneurs found something they noticed there was a need for, or just something they were passionate about, and ran with it. A lot of the business relied less on the actual idea and more on the execution: Whether it’s doing things to make your business stand out, altering your perspective to realize a new business strategy, or not giving up on the difficult days, a proper strategy can take your business from an idea on paper to a flourishing company, even during a pandemic.

“It just made me pivot my mindset with my business model,” said Stormie Pruskauer, owner of Stormie Seas. “And I started just putting more work onto the website, putting more work onto the e-commerce side of things. And right now I’m just growing and developing a website that’s more personable, and customer engagement with the customers.”

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