Ritz-Carlton Residences of Estero Bay unveils $5M sales center

Author: DAVID DORSEY, GULFSHORE BUSINESS
Published: Updated:

Mark Wilson, CEO of London Bay, went all in on luxury with the planned Ritz-Carlton Residences of Estero Bay.  

The sales center alone, which held its grand opening at 5000 Coconut Road in Bonita Springs, cost $5 million, while a future development model cost $125,000.  

“When you think about the size of the project that we’re doing, spending $5 million to show our prospective customers what they can expect from a full-size kitchen, a full-size bathroom, finishes that represent the building and a model so they can see exactly how the building is going to be, I think that’s very important for us,” Wilson said.  

The model shows the two 22-story towers, each having 112 residences. Wilson said the south tower will be built first and should break ground by the middle of 2023. With a 27- to 28-month construction schedule, it’s expected to be ready by the end of 2025.  

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