Naples Soap Co. continues expansion after Hurricane Ian

Naples Soap Co. plans to open four new locations this year, which will give it a total of 14 sites across Florida. However, the company’s success story consists of more than just rapid expansion. Founder and CEO Deanna Wallin said it’s about perseverance through unexpected times and respect for its employees.

Wallin has struggled most of her life with skin conditions eczema and psoriasis. As a former nurse who dealt with wound care on the medical-surgical floor, she frequently spoke with patients about their skin. In 2009, she created Naples Soap Co. out of a 300-square-foot building in Tin City.

“I started the company to be able to help other people with their skincare issues, and I found that natural products and organic ingredients are better for our skin conditions,” Wallin said.

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