The wearable art of Vinnys Customs

Author: Justin Paprocki, Gulfshore Business
Published: Updated:
Credit: Kevin Bires

Vinny Lamanna is an artist. His canvas is sneakers.

His hand-painted shoes feature vivid color and intricate design. You could put them on display, similar to the Las Vegas club owner who liked his custom shoes so much he put them in a viewing case in his lobby. But, hey—it’s cool if you wear them, too.

“It’s wearable art,” Lamanna says. “They really do hold up.”

Vinnys Customs is a business born when Lamanna was a marketing student at Florida Gulf Coast University. His business grew almost exclusively through word of mouth and social media; Instagram in particular has been a hub for most of his business.

He had no formal art training, just an attention to detail and a drive to get better after each pair.

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