After raucous Spring Break, a plot to fix community’s image


PANAMA CITY BEACH, Fla. (AP) – A raucous Spring Break that made unwanted national headlines has Florida Panhandle officials looking to restore their community’s image.

After a season that included a house party that dissolved into gunfire and a beach gathering that resulted in a videotaped sexual assault, Bay County is negotiating a contract for a new marketing strategy to boost public perception.

The county manager says it could undo some of the damage.

Panama City Beach is a prime Spring Break destination, but it has been recording an increase in crime as the droves descend. In the six-week Spring Break period this year, dozens of guns were confiscated, hundreds of drug arrests were made and thousands of calls for police response were received.

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