Collier visitors, spending up from 2023 after hurricane recovery

Author: Aisling Swift, Gulfshore Business
Published: Updated:
Credit: Getty Images

Collier County’s tourism tax collections are up 13.29% this fiscal year, with $38.16 million collected, edging toward eclipsing last fiscal year’s total of $41 million. 

For May, the latest data available, $4,267,727 in tourist taxes from hotels, motels, Realtors, apartments, condos and single-family homes was collected, compared with $4,046,154 in May 2023, a 5.47% increase. 

“The economic impact of tourism is currently up 12.8% so far fiscal year to date, with four months left in the fiscal year,” Jay Tusa, tourism director for the Naples, Marco Island, Everglades Convention & Visitors Bureau, said during a county Tourist Development Council meeting July 15. He added that visitors’ direct spending increased 14.1% in May, while the total economic impact of tourism jumped 13.9%. 

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