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Sign advertising upcoming Black Friday sales. Photo via WINK News. Black Friday is no longer a single-day event. Now, it’s a month-long stretch of shopping deals ahead of the holiday. Target and Best Buy’s Black Friday sales are underway. Walmart’s deals begin online at 7 p.m. Wednesday night. And Amazon is celebrating Alexa’s birthday. So far, the prices are neck-and-neck. When it comes to Amazon products, a Firestick Lite is $17.99 through Amazon, Target and Best Buy. An Echo Dot is $18.99 at Target, Amazon and Best Buy. If you’re sick of vacuuming, an iRobot Roomba 670 will be on sale on Walmart’s website for $177. On Amazon, Best Buy and Target its the Roomba 675 for $179.99. Apple AirPods are on sale too, and they’re cheaper than during Amazon Prime Day and Target’s Deal Days weeks ago. On Amazon, they’re $99. They will also be $99 on Walmart.com when the sale starts. Target and Best Buy are higher at $129.99. Reminder: Deals can change from the time of air on TV and posting online.