As Southwest Florida’s tourist season concluded in March, Collier County experienced a 20% year-over-year decline in visitors when compared to March 2022, Tourism Director Paul Beirnes said during Tuesday’s Tourism Development Council meeting.
“I will tell you that we’re tracking and interpreting a lot of influences within the travel industry right now,” Beirnes said. “We’ve probably never seen so much fragmented, ever-changing elements.”
The county’s tourism staff are still tracking impacts from Hurricane Ian, a recent red tide outbreak and how political decisions on the state level are influencing people’s decisions in visiting Florida.
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