Collier County tourism slows in 2023

Author: Samantha Roesler, Gulfshore Business
Published: Updated:
(Credit: Naples, Marco Island, Everglades CVB)

Collier County welcomed about 200,000 fewer visitors in 2023 than 2022, according to a study presented to the Tourism Development Council on Feb. 20 by Downs & St. Germain market research firm. 

The $2.6 billion brought to the county by more than 2.7 million visitors in 2023 represented a $200 million decrease from 2022, when 2.9 million tourists spent time in the county and created $2.8 billion in economic impact.  

Despite serving fewer visitors last year, Collier experienced a 24% year-over-year increase in December 2023 with 247,000 tourists. The county was recovering from Hurricane Ian in December 2022, attributing to the jump in numbers at the end of 2023.  

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