Naples-based fashion designer supports teen who was denied entrance to promStaying safe against rip currents
NAPLES Naples-based fashion designer supports teen who was denied entrance to prom Sophie Savidge is getting some swanky bow ties from Naples-based fashion designer Peter Jean-Marie.
FORT MYERS BEACH Staying safe against rip currents Mother Nature is throwing us for a loop. Right now, most of our beaches are at high risk for rip currents.
FORT MYERS Football officials work to keep the ‘Friday’ in Friday night lights Whether you think they are making good calls or bad ones, without officials there would be no Friday night lights.
LAKE OKEECHOBEE Army Corps prepares Lake Okeechobee ahead of ‘extremely active’ hurricane season This year, we had an abnormally wet dry season. The lake rose when it should have been receding.
CAPE CORAL Cape Coral man charged with felony after allegedly backing into Publix employee A man on a grocery store run turned into a hit-and-run victim after he allegedly backed onto a Publix employee, according to the arrest report.
FORT MYERS Avoiding the “Summer Slide”: How to keep students engaged during the summer Every kid looks forward to summer, but they also face the “Summer Slide”, a term for students who aren’t mentally engaged over the summer.
NAPLES Details: Judge Judy files defamation suit against National Enquirer parent company Television personality Judge Judy Sheindlin, a resident of Collier County, filed a defamation lawsuit Monday against Accelerate360 and A360 Media LLC, the parent companies of the National Enquirer and InTouch Weekly.
CAPE CORAL Exclusive video shows why family of 13-year-old hit and killed in Cape Coral is filing civil rights complaint In a newly released exclusive video sent to WINK news, you can see the moments before a 13-year-old was fatally struck while riding his electric scooter in Cape Coral.
Tackling the teacher shortage in Lee County Are your kids losing out on the value of going to school because of inconsistency in who their teachers are?
6 bus crash victims identified; Immokalee community mourns loss Eight Mexican migrant farmworkers’ lives were cut short in an instant during a bus crash in Central Florida, and now we know who at least six of them were.
CAPE CORAL CCPD holds memorial service for fallen officers The Cape Coral Police Department, along with city employees took some time Wednesday to pray, thank, and honor the men and women who risk their lives every day to make sure our families are safe.
NAPLES Greater Naples Fire Rescue District starts Project Fire Buddies Greater Naples Fire is the first fire department to start a Project Fire Buddies program in Florida.
LEHIGH ACRES LCSO investigating shooting at Fleming Ecological Park in Lehigh Acres; 1 injured The Lee County Sheriff’s Office is reporting one person has been injured in a shooting near the Jim Fleming Ecological Park in Lehigh Acres, and though they haven’t arrested anyone, they are investigating.
LEHIGH ACRES Deputies investigating reports of man pulling rifle on Waste Pro worker in Lehigh Acres The Lee County Sheriff’s Office is investigating reports of a man pulling a rifle on a garbage truck worker in Lehigh Acres.
Collier County Schools postpones possible school zoning changes The Collier County School Board voted four to one against two different proposals that could redraw school boundaries.
NAPLES Naples-based fashion designer supports teen who was denied entrance to prom Sophie Savidge is getting some swanky bow ties from Naples-based fashion designer Peter Jean-Marie.
FORT MYERS BEACH Staying safe against rip currents Mother Nature is throwing us for a loop. Right now, most of our beaches are at high risk for rip currents.
FORT MYERS Football officials work to keep the ‘Friday’ in Friday night lights Whether you think they are making good calls or bad ones, without officials there would be no Friday night lights.
LAKE OKEECHOBEE Army Corps prepares Lake Okeechobee ahead of ‘extremely active’ hurricane season This year, we had an abnormally wet dry season. The lake rose when it should have been receding.
CAPE CORAL Cape Coral man charged with felony after allegedly backing into Publix employee A man on a grocery store run turned into a hit-and-run victim after he allegedly backed onto a Publix employee, according to the arrest report.
FORT MYERS Avoiding the “Summer Slide”: How to keep students engaged during the summer Every kid looks forward to summer, but they also face the “Summer Slide”, a term for students who aren’t mentally engaged over the summer.
NAPLES Details: Judge Judy files defamation suit against National Enquirer parent company Television personality Judge Judy Sheindlin, a resident of Collier County, filed a defamation lawsuit Monday against Accelerate360 and A360 Media LLC, the parent companies of the National Enquirer and InTouch Weekly.
CAPE CORAL Exclusive video shows why family of 13-year-old hit and killed in Cape Coral is filing civil rights complaint In a newly released exclusive video sent to WINK news, you can see the moments before a 13-year-old was fatally struck while riding his electric scooter in Cape Coral.
Tackling the teacher shortage in Lee County Are your kids losing out on the value of going to school because of inconsistency in who their teachers are?
6 bus crash victims identified; Immokalee community mourns loss Eight Mexican migrant farmworkers’ lives were cut short in an instant during a bus crash in Central Florida, and now we know who at least six of them were.
CAPE CORAL CCPD holds memorial service for fallen officers The Cape Coral Police Department, along with city employees took some time Wednesday to pray, thank, and honor the men and women who risk their lives every day to make sure our families are safe.
NAPLES Greater Naples Fire Rescue District starts Project Fire Buddies Greater Naples Fire is the first fire department to start a Project Fire Buddies program in Florida.
LEHIGH ACRES LCSO investigating shooting at Fleming Ecological Park in Lehigh Acres; 1 injured The Lee County Sheriff’s Office is reporting one person has been injured in a shooting near the Jim Fleming Ecological Park in Lehigh Acres, and though they haven’t arrested anyone, they are investigating.
LEHIGH ACRES Deputies investigating reports of man pulling rifle on Waste Pro worker in Lehigh Acres The Lee County Sheriff’s Office is investigating reports of a man pulling a rifle on a garbage truck worker in Lehigh Acres.
Collier County Schools postpones possible school zoning changes The Collier County School Board voted four to one against two different proposals that could redraw school boundaries.
This image provided by Budweiser shows two health care workers getting vaccinated in an advertisement Budweiser is running before the Super Bowl. For the first time since 1983, when Anheuser-Busch used all of its ad time to introduce a beer called Bud Light, the beer giant isn’t advertising its iconic Budweiser brand during the Super Bowl. Instead, it’s donating the money it would have spent on the ad to coronavirus vaccination awareness efforts.(Budweiser via AP) For the first time since 1983, when Anheuser-Busch used all of its ad time to introduce a beer called Bud Light, the beer giant isn’t advertising its iconic Budweiser brand during the Super Bowl. Instead, it’s donating the money it would have spent on the ad to coronavirus vaccination awareness efforts. Anheuser-Busch still has four minutes of advertising during the game for its other brands including Bud Light, Bud Light Seltzer Lemonade, Michelob Ultra and Michelob Ultra Organic Seltzer. Those are some of its hottest sellers, particularly among younger viewers. But the decision to not do an anthemic Budweiser ad — which over nearly four decades has made American icons of frogs chirping “Budweiser,” guys screaming “Whassup!”, and of course the Budweiser Clydesdales — showcases the caution with which some advertisers are approaching the first COVID-era Super Bowl. “We have a pandemic that is casting a pall over just about everything,” said Paul Argenti, Dartmouth College professor of corporate communication. “It’s hard to feel the exuberance and excitement people normally would.” The Anheuser-Busch move follows a similar announcement from PepsiCo., which won’t be advertising its biggest brand, Pepsi, in order to focus on its sponsorship of the halftime show. (It will be advertising Mountain Dew and Frito-Lay products). Other veteran Super Bowl advertisers like Coke, Audi and Avocados from Mexico are sitting out the game altogether. These big-brand absences are just one more way Super Bowl LV will look very different from previous years. Attendance at the game will be limited to 22,000 people, about a third of the more than 65,890 capacity of Raymond James Stadium in Tampa, Florida. And Super Bowl parties will be more likely to be smaller affairs with pods or families. “I think the advertisers are correctly picking up on this being a riskier year for the Super Bowl,” said Charles Taylor, marketing professor at Villanova University. “With COVID and economic uncertainty, people aren’t necessarily in the best mood to begin with. There’s a risk associated with messages that are potentially too light. … At the same time, there’s risk associated with doing anything too somber.” The pandemic has cut sharply into sales for many Super Bowl advertisers. With pricey ads costing an estimated $5.5 million for 30 seconds during the Feb. 7 broadcast on CBS, some may have decided it’s not worth it this year. Coca-Cola, for example, has been hard hit since half of its sales come from stadiums, movie theaters and other usually crowded places that have been closed during the pandemic. It announced layoffs in December, and said it said it wouldn’t advertise this year to ensure it’s “investing in the right resources during these unprecedented times.” To fill the void, newcomers like the TikTok rival Triller, online freelance marketplace Fiverr and online car seller Vroom are rushing in to take their place. Returning brands include M&M’s, Pringles, Toyota and others. Companies that are running ads this year face a number of challenges. Super Bowl ads are usually developed months in advance and shot in the fall, meaning that ads airing in two weeks were shot under costly pandemic conditions and without any idea how the presidential election would turn out. That further complicates the already delicate process of striking a tone that acknowledges what’s happening with the world, managing to either entertain or tug at viewer heartstrings, and finding a way to tie it all back to their brand. “It’s a tough year to do an ad,” Argenti said. “It will be a good year for creative companies who figure out how to thread that needle.” Monica Rustgi, Budweiser’s vice president of marketing, said the brand is still calculating how much it will spend on vaccine awareness. But she said it will be a “multi-million dollar” commitment that includes donating airtime throughout this year for the nonprofit the Ad Council and COVID Collaborative’s COVID-19 Vaccine Education Initiative. Budweiser will still have a marketing presence around the big game. Starting Monday, the brand will air an ad that celebrates resilience during the pandemic, including a socially distanced birthday parade and athletes in Black Lives Matter jerseys. The ad, narrated by actress and director Rashida Jones, ends with health care workers getting vaccinated and talks about Budweiser’s donation. In the era of social media and digital advertising, brands aren’t limited to running ads during one event, since consumers can see them online, everywhere from Facebook and Twitter to YouTube, Budweiser’s Rustgi said. Budweiser’s Super Bowl step-back also won’t be long-term, she said. “The Super Bowl is the most popular sports event, aside from the World Cup, that anybody is going to see,” added Dartmouth’s Argenti. “An event that draws that many people to the advertising is never going to go away.”