Naples Beach Club presents new plans for mixed-use multifamily development

Author: Samantha Roesler, Gulfshore Business
Published: Updated:

Naples Beach Club in partnership with Hart Howerton architectural firm presented a preliminary design concept for multiple buildings across what will be a Four Seasons resort at the site of the demolished Naples Beach Hotel.  

The Athens Group, which owns luxury hotels across the country, purchased the property in 2021 for more than $362 million, but Naples Beach Club still owns 10 acres on the east side of Gulf Shore Boulevard North.  

The preliminary design review was originally heard in 2018 for redevelopment of the entire Naples Beach Hotel & Golf Club property, including the hotel. Since then, the area underwent a lot of change due to the COVID-19 pandemic, entering an operating agreement with Four Seasons and Hurricane Ian. The changes prompted a need to restart the review process.

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